AI Hackathon
A builder-focused AI hackathon at TAG — developers and creatives shipping with AI tools in one day.
Sponsors · Charlie · Peak Capital · Light · Netlify
Sponsors
Put your brand at the centre of AI creative work in Europe. The TAG Creative AI Hackathon brings together professional filmmakers, designers, musicians and advertising creatives for one day of building with AI. One brief. One deadline. The strongest work wins €10,000. As a partner, you're not buying a logo slot — you're part of the event itself.
What is TAG
TAG is a community of builders, hackers and creators in Amsterdam. We ship every month. We show what we built — then we do it again. We run events, a shared workspace, co-work days, and a recruitment network for AI-native creatives. Our community moves fast and works in public — from weekly demo nights to large-scale hackathons in partnership with the Dutch tech and creative ecosystem.
Sponsoring a TAG event puts your brand inside a room that's genuinely at the frontier of how creative and technical work is changing. Not a conference. Not a meetup. A place where things get made.
TAG in numbers
2,500+Community on Luma
50K+Community reach
15+Events in 2026
500+Founders at MEGATHON
4+National press outlets
€250K+Prize pool across events
WeeklyDemo nights at TAG
Edition II — the live ask
Creative AI Hackathon: Advertising Edition · 03 October 2026 · TheHubb TAG, Amsterdam. One real client brief is the challenge of the day. 60–80 vetted builders, designers and advertising professionals build a complete AI campaign from scratch — in one room, on the clock.
FormatOne brief, one day, one deadline
Participants60–80 vetted creatives
DeadlineHard stop, 17:30
DecisionJury-picked winner, €10,000
The run of show — 03.10.26
- 10:00Kickoff — brief presentation, sponsor tool demos
- 10:30Build begins — teams start against the client brief
- 12:30Lunch — informal sponsor–creator floor time
- 17:30Deadline — hard stop, no exceptions
- 18:00Showcase — every campaign shown on the big screen
- 19:00Drinks — jury deliberation, winner announced
Edition I — Creative AI Hackathon
May 16, 2026 · AI.AM, Amsterdam-Oost. 120 applications. 60 makers showed up. 19 complete AI films built in a single day — from first prompt to final cut. Theme: Dreams. The only event in the Netherlands focused specifically on AI-driven creation across video, music, animation, photography, design and film. Covered by four national media outlets — Adformatie, Emerce, Fonk Magazine and Drimble — on AI as a new instrument in the maker's toolkit.
Jury: Wesley ter Haar (Co-Founder Monks, Chief AI Officer), Marion Wolff (Director, STRAAT Museum Amsterdam) and Dave Waldman (Creative Video Director, Apple Video Studios).
Six of the nineteen films from Edition I. All nineteen are on the Edition I site.
Edition I sponsors
More from TAG's ecosystem
We run 15+ events a year. These were our most prominent — the ones that drew the biggest audiences, the most ambitious sponsors, and the widest press coverage.
MEGATHON
500+ founders, 150 startups launched live, €100K+ prize pool. Three days at INIT Amsterdam. TAG was co-organiser and community partner. megathon.xyz
Sponsors · Mollie · Visa · Codex by OpenAI · Miro · Base44 · Peak Capital · Nebius · PixVerse
Personify
TAG × UvA × Anthropic × Tulip Ventures — exploring AI and creative identity.
Sponsors · Anthropic · ElevenLabs · University of Amsterdam · Tulip Ventures
Sponsor packages
For brands and agencies who want to bring a real client brief. You become the client. The room works for you.
- Your brand's brief is the official creative challenge of the Advertising Edition
- 60–80 AI-native professionals spend the full day building campaigns for your brief
- Your Creative Director sits on the jury and picks the winner
- Rights to develop the winning work further
- Post-event case study with clips, stills and creator quotes
- Logo on all event materials, Luma page, socials and aftermovie
- Announcement post across TAG and AI.AM channels
One slot only per edition
For AI tool companies. Get your product into the hands of professional creatives under real pressure for a full day.
- Credits or access included in every participant's day kit
- Named prize category: "Best use of [your tool]"
- Demo or workshop slot at kickoff (10 minutes)
- Logo on all event materials, Luma page and aftermovie
- Post-event content: clips and outputs featuring your tool
- Social announcement post
These become your power users — your tool goes back with them to their studios
For in-kind sponsors, smaller partners, and friends of the scene.
- Logo on event site and Luma page
- Credits or product access in participant kit
- Mention at kickoff
- 4 passes to the event
Why now
Already in the room
- PixVerseRepeat sponsor
- ElevenLabsRepeat sponsor
- Codex by OpenAIRepeat sponsor
In conversation now
- Jonge Honden — agency, likely Brief partnerIn talks
- HiggsfieldIn talks
The Brief is one slot per edition. Press covered Edition I without a PR budget. The first real-client-brief conversation locks the slot for October 3rd.
Pick your slot before The Brief is gone
One Brief partner slot and a limited number of Tool sponsor spots are available for October 3rd. Reaching out directly is the fastest way to secure a slot before Edition II fills.
Sofia Frumkina
Event & Community Lead — TAG
sofia@tag.space
TAG · Jacob Bontiusplaats 9 · 1018 LL Amsterdam