Sofia Frumkina
Event & Community Lead — TAG
Part of the TAG team in Amsterdam (UvA alumna). Keeps the hackathon running — from the first sign-up to the final screening.
LinkedIn →Organisation
The TAG Creative AI Hackathon is organised by TAG in Amsterdam — a creative hub where filmmakers, designers and developers explore what AI can do for storytelling and advertising.
Why we do this
AI is changing how creative work gets made — fast. We believe the best way to understand that change is to make things with it. One day, one brief, one deadline: the hackathon strips creative work down to its essentials and shows what a small team (or one person) can build in hours instead of weeks.
Every edition ends the same way: all films on one big screen, one jury, and winners who take home real prizes — from €10.000 in cash to edit-suite time and office space at TAG.
The next edition
EditionAdvertising Edition — 1 brief, 1 client
Date03/10/2026 · 09:30 – 19:00
Location@TAG · Jacob Bontiusplaats 9 · 1018 LL Amsterdam
ApplyScan the QR on the campaign banner, or hit "Apply now!"
The team
Maarten van Gennip
Team TAG — AI initiatives
Works on TAG's AI initiatives and helps shape the hackathon programme.
LinkedIn →
Thomas Termaat
Founder — TAG / DFK
Founder of creative agency DFK (De Franse Kamer) and TAG. Background in art direction and online advertising; drives TAG's AI-first creative work and hosts the hackathon.
LinkedIn →Contact & location
Sponsoring & partnerships: Sofia Frumkina · sofia@tag.space
TAG · Jacob Bontiusplaats 9 · 1018 LL Amsterdam · ai.am