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Onbeperkte
Interactie

Onbeperkte interactie door o.a.
Filmpjes, foto’s, socialbuttons,
downloads en spelelement
mogelijkheden.[/vc_column_text][/vc_column][vc_column column_padding="padding-11-percent" column_padding_position="left" background_color_opacity="1" background_hover_color_opacity="1" width="1/3" tablet_text_alignment="default" phone_text_alignment="default"][vc_column_text]

Meer
Impact

Meer impact door rich media,
video’s, layers en spelelement
mogelijkheden.[/vc_column_text][/vc_column][vc_column column_padding="padding-13-percent" column_padding_position="left" background_color_opacity="1" background_hover_color_opacity="1" width="1/3" tablet_text_alignment="default" phone_text_alignment="default"][vc_column_text]

Langere
Kijkduur

Langere kijkduur en daardoor
is je doelgroep langer aan het
engagen met je merk.[/vc_column_text][/vc_column][/vc_row][vc_row type="full_width_background" full_screen_row_position="middle" scene_position="center" text_color="dark" text_align="left" top_padding="7%" overlay_strength="0.3"][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" width="2/3" tablet_text_alignment="default" phone_text_alignment="default"][image_with_animation image_url="4573" alignment="" animation="Fade In From Bottom" img_link_target="_blank" box_shadow="none" max_width="100%" img_link="http://clients.weborama.nl/files/campaigns2/2772831068/79496/NL___vpaid-preview_072014_index.html"][/vc_column][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" width="1/3" tablet_text_alignment="default" phone_text_alignment="default"][vc_column_text]

Effect
Interactieve
Video

Het toevoegen van interactieve elementen binnen online videocampagnes maakt kijkers nieuwschieriger naar het product. Ook de boodschap van de campagne, blijkt beter over te komen na interactie binnen de video, dit in vergelijking met een niet-interactieve video. De interactieve video heeft een positieve invloed op de aankoopintentie > conversies.

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Online
Video Trends

Online video wordt de komende jaren steeds belangrijker in de digitale strategie en wordt zelf het primaire communicatiekanaal volgens een deel van de respondenten. De opkomst van 4G wordt vaak genoemd als een belangrijke oorzaak.

Voor de distributie van de online video’s wordt met name de eigen website en YouTube/social media gebruikt.

Interactieve video, instructievideo’s en social video nemen het over van pre-rolls.

[/vc_column_text][/vc_column][vc_column column_padding="no-extra-padding" column_padding_position="left" background_color_opacity="1" background_hover_color_opacity="1" width="2/3" tablet_text_alignment="default" phone_text_alignment="default"][image_with_animation image_url="5492" alignment="right" animation="Fade In From Bottom" img_link_target="_blank" box_shadow="none" max_width="100%" delay="100" img_link="http://clients.weborama.nl/files/campaigns2/8875011780/82427/NL___vpaid-preview_072014_index.html"][/vc_column][/vc_row][vc_row type="full_width_background" full_screen_row_position="middle" bg_image="5508" bg_position="left center" bg_repeat="no-repeat" scene_position="center" text_color="dark" text_align="left" top_padding="6%" bottom_padding="6%" overlay_strength="0.3"][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" width="2/3" tablet_text_alignment="default" phone_text_alignment="default"][/vc_column][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" width="1/3" tablet_text_alignment="default" phone_text_alignment="default"][vc_column_text]

Merkvoorkeur

Het gaat marketeers niet alleen meer om het bereiken van een nieuwe doelgroep, maar het bouwen van merkvoorkeur en het bijdragen aan de conversie.

BEKIJK VOORBEELD[/vc_column_text][/vc_column][/vc_row][vc_row type="full_width_background" full_screen_row_position="middle" bg_color="#0e0d1d" scene_position="center" text_color="dark" text_align="left" top_padding="8%" bottom_padding="6%" overlay_strength="0.3"][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" width="1/4" tablet_text_alignment="default" phone_text_alignment="default"][/vc_column][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" width="1/2" tablet_text_alignment="default" phone_text_alignment="default"][vc_column_text]

Interactie
Verhogende Tips

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Specifiek

Gebruik een opvallende en specifieke
call to action (CTA). Een goede CTA haalt
de bezoeker over een handeling uit te voeren. [/vc_column_text][/vc_column][vc_column column_padding="padding-9-percent" column_padding_position="left" background_color_opacity="1" background_hover_color_opacity="1" width="1/3" tablet_text_alignment="default" phone_text_alignment="default"][vc_column_text]

Loader

Gebruik een Loader / afteller in de CTA
bij mouse-over zodat de bezoeker weet
dat er iets aan komt.

[/vc_column_text][/vc_column][vc_column column_padding="padding-15-percent" column_padding_position="left" background_color_opacity="1" background_hover_color_opacity="1" width="1/3" tablet_text_alignment="default" phone_text_alignment="default"][vc_column_text]

Timing

Laat de CTA niet te laat in beeld komen omdat anders de aandacht van de bezoeker verloren gaat. [/vc_column_text][/vc_column][/vc_row][vc_row type="full_width_background" full_screen_row_position="middle" bg_color="#0e0d1d" scene_position="center" text_color="dark" text_align="left" top_padding="5%" bottom_padding="9%" overlay_strength="0.3"][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" width="1/3" tablet_text_alignment="default" phone_text_alignment="default"][vc_column_text]

Pijlen

Werk met pijlen. Pijlen prikkelen
de bezoeker om op te letten.[/vc_column_text][/vc_column][vc_column column_padding="padding-9-percent" column_padding_position="left" background_color_opacity="1" background_hover_color_opacity="1" width="1/3" tablet_text_alignment="default" phone_text_alignment="default"][vc_column_text]

Hiërarchie

Haal de belangrijkste boodschap naar voren door hiërarchie te hanteren in de typografie.[/vc_column_text][/vc_column][vc_column column_padding="padding-15-percent" column_padding_position="left" background_color_opacity="1" background_hover_color_opacity="1" width="1/3" tablet_text_alignment="default" phone_text_alignment="default"][vc_column_text]

Navigatie

Vertel je bezoeker waar hij
zich in het proces bevindt en
wat hij kan verwachten.[/vc_column_text][/vc_column][/vc_row][vc_row type="full_width_background" full_screen_row_position="middle" bg_color="#0e0d1d" scene_position="center" text_color="dark" text_align="left" overlay_strength="0.3"][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" width="1/1" tablet_text_alignment="default" phone_text_alignment="default"]

[/vc_column][/vc_row][vc_row type="full_width_background" full_screen_row_position="middle" bg_image="5494" bg_position="left top" bg_repeat="no-repeat" bg_color="#faf8f8" scene_position="center" text_color="dark" text_align="left" top_padding="9%" bottom_padding="8%" overlay_strength="0.3"][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" width="1/2" tablet_text_alignment="default" phone_text_alignment="default"][vc_column_text]

Geïnteresseerd?

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NEEM CONTACT OP

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